Monday 14 December 2009

Questionnaire to target audience and evaluation of results
























After sending out our questionnaire to a variety of audiences and summarising the results given, they appear to be very similar and easily comparable. The questionnaire asked for your genre as well as how many times they specifically went to the cinema in one month. The majority of answers presented to us told us that the average amount for our target audience (the mainstream aged between 15-19 years of age) visited the cinema twice a month. Luckily for us as film distributors the bulk of the questionnaires scaled Romantic Comedies as their “favourite”. Whilst answering the question of what they expect to be in an opening sequence very few failed to recognise the conventions even if they didn’t realise what they were pointing out. Listing title sequences, introduction of main characters and establishing shots of locations were only a few of the ideas suggested.

Analysing the films audiences chose as their favourites, the majority of the answers lied within films distributed and made in America. With this answer, this enables a gap in the market for British Romantic Comedy films. We know films like that would be successful due to having hit movies showing actors such as Hugh Grant which have effectively been very successful in the past.

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