Post 4: What kind of media institution might distribute your media product and why?

Before deciding a media institution that would be ideal for our project, we had to insure we had a clear understanding on what a “Media Institution” actually is.. A media institution is an established, often profit based organisation that deals in the creation and distribution of advertising, entertainment and information services.

After comparing a variety of media institutions, personally I believe if we were to distribute our project it would be most successful if realised with “Sony”. Sony picture is the television and film production unit of Japanese multinational technology. Its group sales in 2008 were reported to be of $7.2 billion. Mario Gabelli, a popular investor suggested that the equally popular Paramount Pictures should merge with Sony Pictures Entertainment, Universal Studios or another movie studio.. Depending mainly on the consolidation in the industry.

In comparison to our British based romantic comedy “The Meeting” Sony Pictures Entertainment have also distributed popular films of the same genre such as recently released “Dear John” with popular actor Channing Tatum. The film is a Romatic Comedy based in America involving two characters falling in and out of love .. The story line can be compared nicely to “The Meeting” due to it being the same genre and released by the same distribution company.

The star power of a film has a great involvement for it success with audiences, films with a higher star power are more likely to appeal to a wider audience and attract more views. Throughout preparation for filming “The Meeting” we assured the characters we chose to act were popular and well liked by the potential audience. This encouraged the films success and gained positive feedback.